Our vision at FRF is to create a world where self-care is a daily ritual, and the products we use to nourish our bodies and minds are pure and natural. We believe that by providing high-quality, safe candles and soaps, we can help people achieve a state of balance and tranquility in their daily lives.

Our goal is to be a leading brand in the wellness industry, known for our commitment to sustainability, transparency, and ethical business practices. We aspire to create a positive impact on the world by promoting a holistic approach to self-care, and by inspiring others to embrace natural, sustainable living. With FRF, we envision a future where everyone can indulge in a guilt-free, luxurious self-care experience that is good for them and good for the planet.

FRF will always use the highest quality products possible, from clean ingredients, with a net positive impact on the environment and our customers’ lives.

We are committed to providing you with safe and environmentally friendly candles and soaps that bring joy and relaxation into your life. Our products are handcrafted with care and made from the highest quality ingredients, free from harmful chemicals and toxins. We believe that self-care should be simple and natural, and we strive to bring a sense of calm and comfort to your home with our products.

With FRF you can trust that you are making a conscious choice to prioritize your well-being and the well-being of our planet.

Free Reign Farm launched in 2014 because a momma needed to solve her family’s skin and allergy problems. To do so, Bethany set out and was determined to develop the highest quality products possible, made with all natural ingredients. From goat milk soap bars to laundry soaps; lotion bars to lip balms; and many skincare products in between. 

It wasn’t long before we realized it wasn’t just us who needed these things. Friends and family started asking for them. As word spread, so did the product line. The soaps were reformulated to offer the maximum benefits with more goat milk than any other bar. We chose not to use any GMO products or palm oil to eliminate those negative environmental impacts. We also worked to formulate a rich lather and hard, long lasting bar. Above all, it needed to be natural! We chose to use essential oils and herbs in place of any dyes, pigments, or fragrances for our soaps and worked hard to find phthalate-free fragrances for our candles.

As of 2023, the product line is a bit larger and we have a shiny, new brand that we’re very proud of! The company continues to be laser-focused on producing the highest quality products possible, made with all natural ingredients, that have a net positive impact on the environment and our customers’ lives. Since 2014, that approach has helped us become a trusted supplier of goat milk soaps, wood wick candles, and all natural skin care products across the country. 

Since 2014, Free Reign Farm remains committed to producing the highest quality products possible from natural ingredients while limiting the impact on the environment.

Because goat milk is what feeds your skin, we’ve formulated our soap to use the maximum amount of goat milk possible. Not because it’s easy, but because it’s best for you. With your skin in mind, we’ve chosen to use only essential oils for the scents and natural herbs to color our soaps. Because we value your health, our products do NOT contain:

  • GMO ingredients
  • Pesticides
  • Sulfate
  • Dyes and Artificial Colors
  • Preservatives
  • Phthalates
  • Parabens

Our desire to make the world a better place to live has lead us to choose ingredients from hormone free, antibiotic free, and grass-fed pastured animals (just ask the goats). We’ve also made a commitment not to contribute to rain forest destruction, thus our products are 100% palm oil free.


In 2022, the business was stronger than ever, but the owners were not. They poured themselves daily into this little company,  but they reached a moment where there was no longer a balance between business and personal life….it was all business.  David tells the story at the hospital that the biggest regret for old men on their death bed is having spent too much time at work and not enough time at home.  They were there…a crucial moment where you either stop working all together to focus on family, or find a balance that would allow both to co-exist.

Around this time, Bethany and David received a phone call from a small business in Texas with 43 years of experience in manufacturing and business logistics.  They also happened to be family, and some of FRF’s very first customers!  They called in a panic and said…
“The world needs your products… you can’t close. Can we help continue Free Reign?

A few phone calls, flights and deep discussions later, and an exciting new era for Free Reign Farm was born!  Free Reign Farm now had a new home in the historic, small town of Athens, Texas. Much of late 2022 and early 2023 was spent moving a literal mountain of equipment, products, and supplies from Tennessee to the new facility in Texas.  We are now manufacturing out of a historic feed store that was originally known as Geddie Feed & Seed. When that owner passed, it became the Athens Farm & Garden store. So it seemed fitting that when they moved, this would become the new Free Reign Farm manufacturing facility — and so it is, today!